La Perla Swimwear's luxurious line started in 1954 with Ada Masotti in Bolonga, Italy. La Perla was inspired by a jeweler's case lined with red velvet which is then what her first creations were transported in. La Perla started their swimwear and beachwear collection in 1971. The swimwear made by this elegant company makes you feel and look classy. The style and the cut of the swimsuits fit perfect and true to size. La Perla is known for their reversable cup suit. This is offered in a one piece and in a bikini as well. Elegant, classy and simple is La Perla in a nutshell.